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Amazon launches new Kindle models

Amazon introduces a cheaper color Kindle and a kids-focused version for wider audience.

July 24, 2025 at 01:00 PM

Amazon is launching a cheaper color Kindle

Amazon is expanding its Kindle lineup with two new color models.

Amazon launches affordable color Kindle models

Amazon introduced two new models of its Kindle Colorsoft today. The cheaper option, priced at $249.99, offers 16GB of storage and caters to budget-conscious readers. There is also a kids-focused bundle available for $269.99, which includes a special cover and a year of the Amazon Kids Plus subscription. Despite a brief pause in shipments for the Signature Edition due to screen issues, Amazon emphasized the popularity of reading in color, noting that users read significantly more pages on the Colorsoft compared to other devices.

Key Takeaways

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Amazon launched a cheaper color Kindle at $249.99.

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The new models include a kids-focused bundle at $269.99.

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Cheaper model features 16GB of storage.

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Signature Edition remains available at $279.99 with more features.

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The prior version faced screen complaints but has since improved.

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Color reading is gaining traction among users.

"Our customers have loved reading Kindle in color."

Amazon cites positive user engagement with the Colorsoft model.

"That's why we’re excited to introduce two new additions to the Kindle Colorsoft family."

Amazon's commitment to expanding its color reading options.

Amazon's new Kindle offerings are strategic responses to market demands for both affordability and specialized options for kids. By introducing cheaper models, the company aims to attract a broader audience, especially families. The past issues with the Signature Edition highlight the challenges tech companies face in maintaining product quality amidst rapid expansion. This launch could signal that Amazon prioritizes reader feedback in their design process.