2025 WNBA All-Star Game averages 2.2 million viewers

This year's viewership highlights the impact of star players on league visibility.

WNBA All-Star Game sees viewership drop to 2.2 million without Caitlin Clark

The 2025 WNBA All-Star Game averaged 2.2 million viewers on ABC, a drop from last year’s 3.44 million. Caitlin Clark's absence due to a groin injury greatly affected the ratings, with this year’s game lacking the appeal of featuring last year's format where WNBA All-Stars faced Team USA. In contrast, the Friday Night Skills and 3-Point Challenge gained traction, attracting 1.3 million viewers, significantly up from last year's 695,000. Team Collier emerged victorious over Team Clark, setting a new points record in the game.

The declining viewership figures raise concerns about the WNBA's ability to maintain interest in its marquee events without star players. While Caitlin Clark is a significant draw for audiences, the surge in viewership for the Skills and 3-Point Challenge suggests that fans are engaging with the WNBA beyond just the All-Star Game. Moving forward, strategic adjustments to event formats and scheduling could rekindle fan excitement and enhance league visibility.

Highlights

The WNBA faces a pivotal moment to harness fan engagement for future events.