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WNBA All-Star Game audience declines significantly

The WNBA All-Star Game averaged 2.19 million viewers on ABC, down 36% from last year.

July 22, 2025 at 03:02 PM

WNBA All-Star Game sees audience decline without Caitlin Clark

Audience numbers for the WNBA All-Star Game dropped due to Caitlin Clark's injury.

WNBA All-Star Game loses viewers amid Caitlin Clark absence

The WNBA All-Star Game on Saturday attracted an average of 2.19 million viewers, marking a 36% decline from last year's figure of 3.44 million when Caitlin Clark participated. Clark, unable to play due to injury, has become a pivotal draw for league viewership. Her absence contributed to the decrease, although the game remained the second most-watched in WNBA history. The event still garnered interest, with related competitions like the 3-Point Contest and Skills Challenge nearly doubling their viewership compared to the previous year, reaching an average of 1.32 million viewers on ESPN.

Key Takeaways

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WNBA All-Star Game viewership fell 36% this year

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Caitlin Clark's absence led to viewer decline

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Game remained second most-watched in WNBA history

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Related events saw increased popularity with 1.32 million viewers

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WNBA needs to develop star players to attract audiences

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Interest in women's sports continues, despite downturns.

"Viewership for the All-Star Game fell significantly without Caitlin Clark."

This reflects Clark's growing influence on league popularity.

"Even without Clark, it was the second most-watched All-Star Game in history."

The league still captured substantial audience interest.

"The WNBA needs to develop star players to maximize audience engagement."

Industry experts emphasize the importance of star power.

The significant drop in viewership for the WNBA All-Star Game highlights the influence of star players on audience engagement. Caitlin Clark has quickly become a household name, and without her presence, the game faced inevitable challenges in attracting viewers. This decline underscores the ongoing need for the league to cultivate star power and enhance its visibility. However, the increase in viewership for supporting events suggests that fans still have a strong interest in the sport, hinting at potential growth opportunities for the league.

Highlights

The absence of star players drastically impacts viewership.
Caitlin Clark's name resonates with fans, evidenced by this drop.
Interest in women's sports grows, even amid audience setbacks.
Viewers are still out there; they just need star power.

Decline in WNBA viewership raises concerns

The significant drop in viewership without a leading star may worry league officials and sponsors, impacting future investments and marketing strategies.

The WNBA's future may depend on the recovery of its key stars.

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wnba caitlinclark viewership sportsmedia basketball sports media viewership

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