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Nielsen reveals 2025's top streaming series

Squid Game leads as the most-watched streaming series of 2025 according to Nielsen's latest data.

July 14, 2025 at 07:35 PM

The 10 biggest streaming TV series so far this year

Nielsen shows the leading streaming series of 2025 with Netflix dominating the list.

Nielsen reveals 2025's most-watched streaming TV series

Midway through 2025, Nielsen has released its data on the most-watched streaming TV series in the U.S. The list is topped by Netflix's Squid Game, which garnered 15.1 million minutes of viewership. Other notable mentions include Reacher from Prime Video, The Night Agent, and multiple titles from Netflix, demonstrating that Netflix continues to hold a significant lead in the streaming arena, despite increasing competition from platforms like Prime Video and Paramount+. The presence of character-driven shows like Severance further emphasizes the importance of quality content in attracting viewers.

Key Takeaways

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Netflix claims four spots in the top ten list, showcasing its content strength.

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Character-driven narratives resonate with audiences more than quick binge options.

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Prime Video and Paramount+ are showing solid gains, especially with new hits.

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Streaming landscape is dynamic, with potential shifts in the leaderboard ahead.

"Netflix still reigns supreme with four of the top ten series."

This reflects Netflix's ongoing strength in content production.

"Prestige series like Severance show viewers crave depth in storytelling."

This highlights changing viewer priorities towards thoughtful narratives.

Despite the growth of platforms like Prime Video and Paramount+, Netflix remains the leader in streaming. Its ability to produce hits and maintain a substantial subscriber base is notable. Shows that encourage thoughtful viewing, such as Severance and The Handmaid's Tale, indicate that audiences value depth in storytelling over mere entertainment. This trend highlights a shift in viewer preferences where prestige shows earn prolonged engagement. As the competition heats up, it will be interesting to see if other platforms can capture a share of the viewership dominated by Netflix.

Highlights

Netflix's dominance in streaming is still unshakeable.
Character-driven shows are winning viewers' hearts.
Prime Video and Paramount+ are climbing the streaming ranks.
The streaming landscape is always changing.

Risk of shifting viewer loyalty in streaming

As competition grows, platforms may face backlash from loyal viewers if they fail to innovate or diversify content. With strong signs of shifting preferences, platforms need to adapt or risk losing audiences.

As streaming continues to evolve, adapting to viewer preferences will be key for all platforms.

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