Zara ads banned for featuring unhealthily thin models

The Advertising Standards Authority bans Zara's ads for promoting unhealthy body images.

Zara faces backlash over banned ads featuring thin models

Zara has had two of its adverts banned by the Advertising Standards Authority (ASA) for featuring models deemed excessively thin. The ASA highlighted that one model's appearance was made unhealthily thin by the use of shadows and her hairstyle. In another advert, the model's low-cut shirt revealed collarbones that appeared protruding. Consequently, the ASA ruled these ads to be irresponsible and ordered their removal. Zara stated that both models had medical certifications demonstrating their health at the time of the shoot.

This ban reflects a growing scrutiny of how brands portray body image in advertising. With public awareness increasing regarding the impact of such representations, fashion retailers face potential reputational damage if they fail to align with health-conscious standards. The ASA has focused on ensuring companies promote a broader and healthier understanding of beauty, pushing for responsibility in advertising practices. Zara's claim of valid medical certifications presents a conflict between industry norms and societal expectations that, while protecting brand image, may inadvertently reinforce negative body perceptions.

Highlights

As the conversation around body representation continues, future advertising will likely evolve to meet these new standards.