M&S ad banned for unhealthy portrayal of model

Marks & Spencer must revise its advertising practices after the ASA's ruling on model's portrayal.

M&S faces backlash over banned advertisement

Marks & Spencer (M&S) has had an advertisement banned after the Advertising Standards Authority (ASA) deemed it to portray an 'unhealthily thin' model. The ASA criticized the model's pose and the choice of large pointed shoes, claiming they exaggerated the slenderness of her legs. M&S must refrain from using any such images that convey unhealthy body standards in the future. While the retailer has expressed its commitment to aspirational fashion, they have stopped using the controversial advert. Despite the incident, M&S stated that its models are chosen for both their professional skills and their health.

This ruling reflects growing concerns over body image in advertising. The ASA's decision underscores the responsibility brands have in promoting healthy representations. M&S's ongoing efforts to project an inclusive image may face scrutiny, especially in light of this incident. While the retail giant asserts adherence to industry standards, the incident raises critical questions about the impact of advertising on public perception of health and beauty. Brands must navigate the delicate balance between aspirational marketing and social responsibility.

Highlights

The outcome of this case may influence future advertising practices across the industry.