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WWE ESPN deal may shift wrestling audience
The new streaming arrangement could push price-sensitive fans toward AEW as options expand.

Bishop Dyer argues WWE's ESPN streaming deal could push price-conscious fans toward AEW.
Bishop Dyer Sees WWE ESPN Deal Creating AEW Opportunity
WWE will move its Premium Live Events to ESPN's direct to consumer platform in the United States starting in March 2026, with WrestleMania 42 expected to lead the slate under a 1.6 billion dollar deal.
Fans have expressed concern about needing more subscriptions and apps to watch WWE programming. Former wrestler Bishop Dyer, who wrestled as Baron Corbin, told Busted Open Radio that the shift could create room for AEW to win over price-sensitive fans by offering lower price points and simpler access.
Key Takeaways
"They're rocking the boat, they're kind of p***ing some people off, some people love it."
Dyer on fan sentiment toward WWE's ESPN deal, as reported by Wrestling Inc.
"I think for someone who is not going to pay the $30 a month for ten PLE's from WWE for ESPN, maybe they're looking for an alternative."
Dyer's take on subscriber choice and potential AEW interest.
"If AEW is just staying consistent, staying in their lane and doing them, continuing to do what they've been doing over the last six months, I think they will continue to gain followers."
Dyer on AEW's growth opportunity amid WWE's strategy.
"Some followers from WWE are tired of paying extraordinary prices for tickets."
Dyer on potential in-person support shifting to AEW.
The deal highlights the ongoing push in sports entertainment toward bundled streaming and tiered pricing. It could test WWE's ability to monetize live events if audiences curb their subscriptions or seek cheaper options.
Dyer's take underscores a broader question: can AEW convert price-conscious fans without diluting the live experience or overextending its own pricing? The outcome may influence how wrestling companies structure future deals and compete for attention in a crowded streaming landscape.
Highlights
- Price hikes push fans toward a cheaper rival
- Consistency from AEW could win the room
- Streaming costs may backfire on WWE
- Fans vote with their wallets and AEW could win the crowd
Budget and public reaction risk from WWE ESPN deal
The move to place WWE events behind ESPN's platform could raise costs for fans and trigger public backlash. Guarded investor expectations and potential shifts in live event monetization add uncertainty to both WWE and AEW's business models.
The arena is getting louder as fans weigh value against access.
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