ESPN secures five-year rights for WWE events

ESPN is acquiring rights to stream WWE's top events starting in 2026.

ESPN secures five-year rights deal for WWE events

ESPN is set to pay an average of $325 million annually for five years to secure U.S. streaming rights for WWE's major live events, including WrestleMania and the Royal Rumble, starting in 2026. This deal marks a significant increase from the previous $180 million per year that NBCUniversal's Peacock paid for similar rights. All ten of WWE's premium live events will be available on ESPN’s new streaming platform, consolidating WWE’s presence in the sports entertainment sector. Executives from both ESPN and WWE noted the strategic partnership as a way to broaden their audience, particularly among women and families, while enhancing viewership of live events.

This partnership highlights a transformative moment for both ESPN and WWE as they seek to expand their appeal. By integrating WWE's unique brand of entertainment with ESPN's sports platform, both companies highlight their commitment to reaching a diverse and multigenerational audience. The growing viewership of WWE, especially among female fans, illustrates a shift in traditional sports demographics and offers ESPN a valuable opportunity to capitalize on this trend. As streaming continues to reshape entertainment consumption, the ability of these two giants to innovate together will be critical for their long-term success.

Highlights

As the partnership unfolds, it may redefine how audiences engage with both sports and entertainment content.