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Wendy’s Krabby Patty Kollab burger debuts nationwide

Starting October 8, Wendy’s launches the Krabby Patty Kollab burger inspired by SpongeBob SquarePants.

October 4, 2024 at 09:11 PM

SpongeBob SquarePants Krabby Patty Is Coming to Wendy’s: What to Know

Wendy's introduces a new burger inspired by SpongeBob SquarePants.

Wendy’s Launches Krabby Patty Kollab Burger Nationwide

Wendy’s is set to offer the Krabby Patty Kollab burger as part of a celebration for SpongeBob SquarePants' 25th anniversary. This limited-time item will be available nationwide starting October 8. It features a quarter pound of beef, two slices of American cheese, and a new top-secret sauce. Alongside the burger, Wendy's will also introduce the Pineapple Under the Sea Frosty, combining vanilla Frosty with pineapple mango puree. Customers in Los Angeles can enjoy an exclusive preview on October 7 and 8 with a special drive-thru experience.

Key Takeaways

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Wendy's celebrates SpongeBob's 25th anniversary with the Krabby Patty Kollab burger.

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Both items will be available starting October 8 at locations nationwide.

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Los Angeles hosts a preview on October 7 with a themed drive-thru experience.

"In a world where corners are often cut, Wendy’s stands out for its commitment to quality."

This quote from Lindsay Radkoski emphasizes Wendy's focus on quality in the collaboration.

"Our top-secret Krabby Kollab sauce is a closely guarded recipe."

A Wendy’s spokesperson highlights the special nature of the sauce in the new burger.

This unique collaboration between Wendy’s and SpongeBob SquarePants highlights the power of nostalgia in marketing. By integrating a beloved icon from childhood, Wendy’s aims to attract both long-time fans of the show and new customers. The limited-time nature of the offerings creates urgency, prompting enthusiasts to act quickly. However, the potential backlash from customers expecting a genuinely authentic experience could emerge if the product fails to live up to its iconic inspiration.