McDonald's Snack Wraps boost sales significantly

Early data shows that McDonald's snack wraps are driving traffic and sales growth for the burger chain.

McDonald's sees sales increase from Snack Wraps

Wayne Kuhl, a McDonald's chef, showcases the spicy and ranch Snack Wrap he prepared at the McDonald's Headquarters in Chicago on May 29, 2025. Early evidence indicates that the return of Snack Wraps after nearly ten years is a success among customers. Between July 10 and July 12, McDonald's locations experienced a notable sales increase, with foot traffic rising by double digits daily compared to the average for the year. According to Evercore ISI, U.S. same-store sales increased by 7% during the early third quarter. Some stores even faced a lettuce shortage due to high demand, which has since been addressed. McDonald's U.S. expressed excitement about the response, stating, "After nine years of pent-up demand, fans showed up in full force to celebrate the return of the Snack Wrap." The new addition is crucial for McDonald's, which has faced declining sales recently. While previous promotions helped, the Snack Wraps are showing promise for sustained customer interest, as highlighted by a survey where 90% of initial buyers plan to return for more. The Snack Wraps pair well with McCrispy Strips, launched earlier in May, and are priced at $2.99 each, available in spicy and ranch flavors. McDonald's earnings report on August 6 will not reflect these new sales, as the wraps launched after the last quarter.

The return of Snack Wraps illustrates how food trends can quickly shift market fortunes for fast food chains. McDonald's is banking on this offering to rejuvenate a brand that has recently struggled with sluggish sales. Although discounts and limited-time offers provide temporary boosts, the impressive customer loyalty already observed may indicate a longer-term success. The response suggests that brands must remain adaptable, continuously evolving to meet consumer demands for variety and value. Given the challenges of sustaining interest beyond initial buzz, McDonald's will need to monitor customer preferences closely moving forward.

Highlights

The true test will be whether McDonald's can maintain this excitement long-term.