T4K3.news

WEBTOON clarifies AI strategy to support creators

WEBTOON executives announced their AI policies to enhance user experience without replacing creators.

July 15, 2025 at 09:00 PM

The World’s Biggest Manhwa Publisher Is Taking a Stand on AI: "It Cannot Replace Creators"

WEBTOON defines its AI role as supportive of, not threatening to, creators.

WEBTOON Takes Firm Stance on AI and Creator Culture

WEBTOON has recently stated its commitment to creator culture while integrating AI into its business practices. During Anime Expo 2025, executives emphasized that AI will primarily be used for anti-piracy measures and improving user experience. The company reassured creators that AI would not replace their roles but would enhance marketing and personalization for users. This move comes amid rising concerns about job displacement due to AI within the creative sectors. WEBTOON aims to combat piracy effectively while fostering an environment that encourages artistic creativity and collaboration.

Key Takeaways

✔️

WEBTOON positions AI as a tool for creator support and anti-piracy.

✔️

Executives emphasize AI's role in improving user experience and marketing.

✔️

Concern over job displacement is prevalent but WEBTOON aims to protect creators.

✔️

Successfully personalizing user engagement is part of WEBTOON's strategy.

"Our company only really uses AI technology for our anti-piracy work."

This quote illustrates WEBTOON's focus on using AI responsibly to support creators.

"We want to curate our home tab for users once we detect their preferences."

This statement emphasizes WEBTOON's goal of improving user experience through AI.

"Ultimately, WEBTOON's AI plans border on protecting and encouraging creators."

This quote reflects WEBTOON's vision of AI as a supportive force for artists.

The introduction of AI into creative industries raises valid concerns about job security. However, WEBTOON sets a positive precedent by focusing on AI as a tool for empowerment rather than replacement. This approach could inspire other companies to adopt similar strategies, balancing innovation with respect for human creativity. By championing creators and committing to anti-piracy efforts, WEBTOON showcases a forward-thinking model that prioritizes both technological advancement and the wellbeing of artists.

Highlights

AI is here to enhance, not replace the creative spirit.
WEBTOON prioritizes creators in an AI-driven future.
Our AI aims to protect creativity, not to replace it.
Personalization through AI can revolutionize the reader's journey.

Potential Risks Around AI in Creative Industries

As AI continues to impact various sectors, concerns about job security and creator displacement arise. WEBTOON aims to reassure creators while navigating this sensitive issue.

WEBTOON's approach may redefine how AI is integrated into creative industries.

🏷️

webtoon ai creators publishers piracy technology publishing

Enjoyed this? Let your friends know!