Warning over fake Labubu dolls

Authorities warn that counterfeit Labubu dolls pose serious safety risks to children as thousands are seized nationwide.

Fake Labubu dolls seized sparking safety warnings

Authorities report thousands of counterfeit Labubu dolls have been seized across several regions in recent weeks, including Oldham and Bolton, with wider inspections in North Tyneside and beyond. The seizures come as the dolls surged in popularity on platforms like TikTok and Instagram, driven by social media influencers and a fast moving market that can outpace safety checks. Trading standards teams say many fakes are sold by third party sellers through online marketplaces and high street shops, and they often lack the safety marks and importer details that legitimate toys carry.

Experts warn that counterfeit Labubu dolls may contain small detachable parts, toxic materials, or faulty components that could pose choking hazards to children. Markers of authenticity, such as a holographic sticker, a scannable QR code linking to the official site, and a UV stamp on newer editions, help distinguish genuine products from fakes. Shoppers are urged to inspect packaging for UKCA or CE marks, verify importer details, and buy only from reputable retailers to minimize risk. Citizens are advised to report suspicious listings to the Citizens Advice Consumer Helpline if needed.

The Labubu episode shows how a trend can outpace safety controls. A viral craze creates demand so quickly that legitimate makers struggle to meet it, allowing counterfeiters to flood the market. This tension between online hype and real world safety underscores the importance of supply chain responsibility, from manufacturers to marketplaces that host third party sellers.

Beyond retailer vigilance, the episode spotlights the role of regulators in enforcing clear labeling and importer accountability. Online marketplaces must do more to verify sellers and remove unsafe listings, while buyers should be armed with simple, actionable checks before purchase. In the end, protecting children comes down to clearer rules and smarter shopping habits that last longer than a viral trend.

Highlights

Safety starts with checking markers and buying from trusted retailers.