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Newcastle endures long queues for Labubu toys

A major restock of Labubu toys at Forbidden Planet drew long lines of eager customers in Newcastle.

August 4, 2025 at 10:36 AM
blur Queues down the street in Newcastle as people wait hours to get their hands on a Labubu

Labubu fever took over Newcastle as fans waited hours for a popular toy restock.

Long queues for Labubu toys signal changing consumer trends

Last week, Newcastle saw long lines of eager customers waiting to buy Labubu toys after a restock at the Forbidden Planet shop. This phenomenon, known as Labubu mania, reflects the growing popularity of these collectible items produced by Popmart. Enthusiasts lined up from early morning in the city center, ready to secure their coveted dolls. While demand for Labubus has surged across the UK, Northern regions like the North East have faced difficulties accessing these toys, often resulting in the purchase of imitations. The restock event attracted thousands of customers over two days, demonstrating how social media plays a crucial role in driving the craze for these unique toys. Forbidden Planet expressed gratitude for the overwhelming response, illustrating the community's enthusiastic engagement in such retail events.

Key Takeaways

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Labubu toys have sparked a retail frenzy in Newcastle.
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Queues for the toys illustrate changing consumer behaviors.
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Limited availability creates high demand for collectibles.
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Social media significantly influences toy buying trends.
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Retailers are adapting to meet surging collector interest.
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The Labubu phenomenon is extending beyond major cities.

"Our staff welcomed THOUSANDS of customers across two days."

This quote reflects the immense popularity and turnout for the Labubu restock event.

"Thank you to everyone who visited their local Forbidden Planet, come rain or shine."

Forbidden Planet's gratitude showcases the community support behind this event.

The Labubu craze highlights a shift in consumer behavior, where limited availability fuels excessive demand. This trend aligns with the rise in collectible toy cultures, often driven by social media visibility. The ability of brands like Popmart to create a sense of scarcity makes toys like Labubu valuable not just as playthings, but as status symbols. Retail events that generate significant interest can also reshape consumer expectations, pushing brands to continually innovate in how they manage supply and demand. For consumers, participating in these events has become a social experience, connecting fans through shared enthusiasm and waiting in line.

Highlights

  • Labubu fever is spreading across the UK like wildfire.
  • Limited stock and high demand redefine toy culture.
  • Long queues signal a new age of collectible toys.
  • In-store events connect fans and fuel excitement.

Potential backlash over toy availability

While the Labubu restock attracted many eager fans, concerns may arise about insufficient stock levels and online resellers profiting from the limited supply.

It's interesting to see how toys can become more than just playthings; they can foster community.

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