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Valve changes Steam adult content policy

Valve has updated its rules, allowing banks to influence the definition of adult content on Steam.

July 16, 2025 at 11:35 AM
blur Valve change Steam's rules to let banks and credit card firms prohibit "certain kinds of adult only content"

Valve has updated Steam's rules regarding adult content, affecting content creators.

Valve changes Steam rules on adult content

Valve has revised its policies on Steam to give banks, credit card companies, and other payment processors influence over what is considered acceptable adult content. The new rules, which appear on Steam's developer onboarding page, state that games could be removed if they violate payment processors' standards. This change adds to the existing confusion about what defines adult content, as Valve had previously taken some steps back from strict enforcement in 2018. The modifications could lead to more arbitrary decisions about game removals, especially for content that diverges from conventional norms. This has raised concerns about potential backlash against games that address LGBTQ+ themes, which may be deemed inappropriate under the new guidelines.

Key Takeaways

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Valve's update may empower banks in content regulation
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Content related to gender and sexuality faces more scrutiny
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Developers might self-censor to avoid rejections
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Unexpected outcomes could narrow creative expression in games

"Banks can now shape the definition of adult content on Steam."

This reflects how financial interests influence creative decisions.

"Queer content gets flagged as explicit even when it's PG."

A developer's quote highlighting concerns about censorship in gaming.

"Financial deplatforming in action."

NoahFuel Gaming comments on the implications for LGBTQ+ content.

"This move could narrow the range of creative expression."

Analysis of the potential impact on game developers.

The recent changes by Valve reflect broader societal tensions around adult content and the influence of financial institutions on creative expression. As banks and payment processors gain more authority over what can be published, we might see a chilling effect on the diversity of content available on platforms like Steam. The fear of rejection based on outdated or reactionary views on sexuality and gender may lead developers to censor themselves, undermining artistic freedom. This move could not only affect game developers but also alienate a significant part of the gaming community that seeks representation in gaming narratives.

Highlights

  • This change gives banks a dangerous shape of influence over gaming.
  • Financial institutions could stifle diverse voices in game development.
  • Games may be censored if they don't conform to outdated norms.
  • Valve's rule change threatens artistic freedom in gaming.

Concerns about censorship in gaming content

The new rules could lead to increased censorship of LGBTQ+ and non-conforming content, as financial institutions exert influence over game approvals.

The impact of this policy could redefine the landscape of adult content in gaming.

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