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Itch.io removes all adult NSFW content
Indie game platform itch.io has deindexed all adult content due to payment processor scrutiny.

Indie game platform itch.io has taken action to remove all adult NSFW content from its site due to payment processor scrutiny.
Itch.io removes all adult content after payment processor pressure
Indie game platform itch.io has taken the step of removing all adult NSFW content from its browse and search pages following pressure from its payment processors. This decision was communicated by itch.io creator leafo in a post on July 24. The platform faced scrutiny after a controversial game called No Mercy was temporarily available before being banned. This prompted the organization Collective Shout to launch a campaign, urging payment processors like PayPal, Mastercard, and Visa to withdraw their services from gaming platforms hosting problematic content. Leafo expressed regret over the disruption caused by this sudden action, highlighting its importance for the platform's financial viability. He confirmed that a thorough review of content is underway to align with the requirements of payment processors. The platform plans to implement strict compliance measures and assure creators that they will have to confirm the appropriateness of their content moving forward. This move seems to echo recent changes made by Valve for their Steam platform, which are also influenced by payment processor guidelines regarding adult content.
Key Takeaways
"Our ability to process payments is critical for every creator on our platform."
Leafo explains the necessity of complying with payment processor demands.
"We understand this action is sudden and disruptive, and we are truly sorry for the frustration and confusion caused by this change."
Leafo acknowledges the disruption caused to creators by the deindexing decision.
"Part of this review will see some pages being permanently removed from itch.io."
Leafo outlines the potential consequences for some content creators.
"We were recently notified that certain games on Steam may violate the rules and standards set forth by our payment processors."
Valve comments on their own regulatory changes influenced by payment processors.
Itch.io's decision reflects a broader trend in the gaming industry where platforms increasingly bow to the pressures of payment processors. This shift could signal a tightening grip on content moderation, especially for adult material. As payment processors wield significant influence, platforms must navigate this delicate balance between fostering creativity and adhering to compliance demands. The fallout from this action could alter the landscape for indie developers who depend on platforms like itch.io for their visibility. Any significant changes could stifle free expression in gaming, particularly for niche genres that push boundaries.
Highlights
- Itch.io's decision reflects the power of payment processors over content policies.
- This action raises questions about the future of adult gaming.
- Creativity may suffer as platforms comply with strict payment regulations.
- Indie developers now face new challenges in content creation.
Payment processor scrutiny raises concerns for platforms
Itch.io's decision to deindex adult content highlights the impact of payment processors on platform policies. This could lead to stricter content regulations, affecting creators and the diversity of games available.
Future actions from itch.io will shape the platform's creative environment.
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