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UK competition watchdog to act against Apple and Google

The CMA plans to enhance competition on mobile platforms held by Apple and Google.

July 23, 2025 at 12:26 PM
blur UK competition watchdog to act over Apple and Google’s mobile platforms

The CMA plans to enhance competition in mobile platforms by addressing major tech firms.

UK competition watchdog takes steps against Apple and Google

The UK Competition and Markets Authority has announced its intention to take action aimed at increasing competition on Apple and Google's mobile platforms. By designating these companies with 'strategic market status', the CMA hopes to create a more transparent and fair marketplace for consumers and app developers. The CMA's focus includes reforming the app review processes for both companies and ensuring that smartphone users can bypass app stores when making purchases. Although major changes are not yet proposed, the regulator aims to stimulate innovation in critical areas. CMA chief Sarah Cardell emphasized the urgency of reform to keep pace with global competition agencies. Critics argue that the CMA is not going far enough, avoiding difficult decisions that could challenge the dominance of these tech giants.

Key Takeaways

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UK's CMA seeks to enhance competition against Apple and Google.
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Tech firms designated with 'strategic market status.'
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Focus on transparent app review processes and user purchasing options.
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Critics express concerns over CMA's timid approach to regulation.
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CMA's efforts follow a global trend towards stricter tech regulations.
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Urgent changes needed to maintain competitive markets in digital space.

"Apple and Google’s mobile platforms are both critical to the UK economy."

Sarah Cardell highlights the importance of these platforms to everyday UK life.

"The CMA is ducking issues that would really threaten the entrenched positions of Apple and Google."

Tom Smith criticizes the CMA for not making tougher regulatory changes.

The CMA's move signals a growing recognition of the challenges posed by the duo of Apple and Google, who dominate the mobile space in the UK. Despite the potential benefits of the CMA's plans, skepticism remains about their effectiveness. Observers note that while the regulator is implementing necessary measures, it appears hesitant to make bolder choices that would truly disrupt the status quo. This conservative approach may lead to missed opportunities for real competition and might fail to address the entrenched market positions that small developers struggle against. As debates continue, the balance between regulation and innovation hangs in the balance.

Highlights

  • Time is of the essence in digital competition.
  • Every smartphone user deserves a fair app marketplace.
  • Change is critical to keep innovation alive in tech.
  • CMA needs to be bolder against entrenched tech giants.

Regulatory backlash risks for tech giants

The CMA's investigation raises concerns over potential political backlash if it enforces significant changes against dominant firms. Critics argue that the regulator should take bolder actions to challenge entrenched positions.

The outcome of these regulatory actions could reshape the future for app developers and consumers alike.

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