T4K3.news

Epic Games Store not launching on iOS in the UK

Epic Games announced it will not release its Store on iOS in the UK this year due to CMA's decision.

July 25, 2025 at 10:00 AM

Epic Games blames the CMA for halting the Epic Games Store's return to iOS in the UK.

Epic Games Store won't launch on iOS in the UK this year

Epic Games will not launch the Epic Games Store on iOS in the UK this year due to the UK Competition and Markets Authority's (CMA) recent decisions. In a statement on X, Epic expressed frustration that the CMA deemed it less important to allow alternative app stores on mobile devices, ultimately affecting the return of Fortnite to iOS. The CMA has been criticized for not addressing the monopolistic practices in a timely manner, while other regions, such as the EU and the US, are making strides in enhancing competition. Epic emphasized that without significant changes, developers would continue facing hurdles with payment structures imposed by Apple and Google.

Key Takeaways

✔️

Epic Games will not launch its Store on iOS in the UK this year.

✔️

The CMA deprioritized alternative app stores in its roadmap.

✔️

Epic criticizes the CMA for inaction over monopolistic practices.

✔️

Regulatory contrast between the UK and the EU is evident.

✔️

Alternative payment options may not lead to real competition under current rules.

✔️

The situation highlights ongoing tensions between major tech firms and regulators.

"Four years after concluding that the App Store and Google Play Store are parallel monopolies, the CMA has done nothing to allow competing stores."

Epic Games highlights the stagnation in regulatory action by the CMA.

"The CMA has deprioritized store competition entirely, to be considered sometime in 2026."

Epic criticizes the timeline for regulatory changes as insufficient.

"Unless Apple and Google are completely blocked from imposing fees, we can expect years of malicious compliance ahead."

Epic warns of continued challenges under current regulations.

The latest announcement from Epic Games reflects a growing concern about regulatory frameworks that hinder competition in digital marketplaces. The CMA's ongoing reluctance to prioritize alternative app stores raises questions about the UK's regulatory effectiveness in an increasingly competitive global landscape. As Epic criticizes the CMA for inaction, it draws a sharp contrast with more proactive measures taken elsewhere, particularly in the EU, where alternative stores have been introduced. This situation highlights the challenges tech companies face when navigating largely entrenched monopolistic structures, reinforcing the belief that competition could lead to better consumer choices and economic growth.

Highlights

Competition in mobile marketplaces is being stifled by outdated regulations.
Epic Games is calling out the UK for regulatory inaction.
What will it take to break Apple's hold on the App Store?
The CMA's decisions reflect a missed opportunity for innovation.

Regulatory risks surrounding mobile app competition

The CMA's decision affects competition in the mobile app market, leaving developers and consumers with limited choices. This could lead to further backlash from developers and consumers seeking better access and pricing.

The implications of this decision extend beyond Epic, shaping the future landscape of app distribution.

🏷️

epic games cma ios app store regulation technology regulation gaming

Enjoyed this? Let your friends know!