Totnes thrives as an independent high street

A picturesque town in Devon prioritizes local shops over chain retailers, championing its unique high street.

Totnes embraces independent retail against chain stores

Totnes, a riverside town in Devon, has gained a reputation as the 'creative capital' of England due to its strong commitment to independent shops. Despite the gloomy weather, the historic town bustles with activity as residents and visitors flock to its charming street lined with artistic retailers and quirky shops. Past attempts by chain stores, such as Costa, to enter the market have been met with significant local resistance, leading to protests and petitions. Business owners express concern over increasing operational costs while celebrating their success in attracting visitors who admire their unique shopping experience. While Totnes remains vibrant, many traders acknowledge the ongoing challenges they face, including rising business rates and energy costs.

The determination of Totnes residents to preserve their high street serves as a model for small towns facing similar pressures from large retailers. With a vibrant mix of independent shops and a supportive community, Totnes has successfully maintained its uniqueness. However, owners like John Pollard point to systemic issues in government support for small businesses, highlighting how external economic pressures could threaten this model. As towns nationwide face declining foot traffic, Totnes stands as an encouraging example of what a community can achieve through unity and resilience. Yet the sustainability of this model remains fragile without significant support.

Highlights

The future of Totnes's high street depends on continued community support and effective business policies.