Thomas Skinner joins Strictly Come Dancing as tenth contestant

The TV personality and businessman will take the Strictly stage when the BBC show returns this September.

Thomas Skinner joins Strictly Come Dancing as tenth contestant

Thomas Skinner, known for The Apprentice and a string of TV appearances, is confirmed as the tenth celebrity contestant on Strictly Come Dancing 2025. The Romford-born entrepreneur runs several small businesses and has built a large following on social media with motivational videos and unconventional breakfasts. He also published a book and hosts a radio show, expanding his profile beyond reality TV.

The announcement followed Skinner teasing the news in a cafe video and later being confirmed on Hits Radio. Strictly Come Dancing, produced by BBC Studios, will return to BBC One and BBC iPlayer in September, with more contestants to be announced in the coming weeks.

Thomas Skinner’s inclusion signals a wider strategy to mix reality TV alumni with online personalities, broadening the show’s appeal beyond traditional dance fans. It highlights how Strictly leverages cross-platform visibility to attract new viewers while keeping familiar faces on the ballroom floor.

As the show leans into branding and media reach, Skinner faces the standard challenge for non-professional dancers: translate public recognition into credible performance. His success may hinge on a blend of charm, consistency, and audience engagement, rather than spectacular natural talent alone.

Highlights

The ballroom awaits as the autumn schedule sets the stage for a new mix of celebrity energy and dance floor spectacle.