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YouTube star joins Strictly Come Dancing 2025 lineup

George Clarke is the sixth contestant for Strictly Come Dancing 2025, confirming ongoing signings across radio reveals and BBC announcements.

August 12, 2025 at 03:45 PM
blur YouTube star reveals he's sixth celeb to sign up for Strictly Come Dancing's 2025 series

George Clarke, a 25-year-old YouTube creator, is added to Strictly Come Dancing's 2025 cast as the sixth celebrity.

YouTube star joins Strictly Come Dancing 2025 lineup

George Clarke has been confirmed as the sixth contestant for Strictly Come Dancing's 2025 series. The YouTube star, who also hosts the Useless Hotline podcast, announced the news on BBC Radio 1's Going Home show, saying he learned of the decision two months ago and is excited to take on the ballroom, even if he does not yet know all the steps. Clarke, who has built a large online following across YouTube, TikTok and Instagram, joins a lineup that is being revealed in stages. Earlier today Balvinder Sopal was announced as the fifth contestant, and she joined Dani Dyer, Alex Kingston and Jimmy Floyd Hasselbaink as part of the current crop of competitors. The BBC is expected to unveil the remaining names in the coming days.

Key Takeaways

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Cross platform talent blends online creators with established TV names
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New signings aim to widen the show’s audience beyond traditional viewers
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Public announcements are used to build continuous hype around the season
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Contestants face a tougher learning curve and higher performance risk
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The lineup rollout keeps fans engaged over several days of reveals
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Rest of the cast is expected to be announced soon
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The trend reflects a broader shift in reality TV toward digital-born stars and traditional formats

"Never thought I’d say this… but I’m doing Strictly"

Clarke confirms the move on Radio 1

"I feel like a lot of people are still going, 'Who?'"

Reaction to a rising star joining the show

"Honestly, I’ve got no idea what I’m doing but I’m excited to get stuck in"

Clarke on learning the routine

Casting a YouTube creator among the Strictly lineup signals a deliberate push to blend online reach with traditional television. Clarke’s presence could attract younger viewers who follow his social channels, potentially widening the show’s audience. At the same time, the format will demand extra practice time and discipline as a reality competition on a prerecorded show. Cross-media buzz, helped by radio and press reveals, suggests producers want ongoing momentum as the season approaches. The mix of online talents and familiar TV faces will be tested by performances and public reception, shaping how the franchise evolves.

Highlights

  • Never thought I would say this but I am doing Strictly
  • Who knows what people will think when they see me on the floor
  • Butterflies are real and I cannot wait to start
  • Let the wobble begin on the ballroom floor

As Strictly returns, audiences will watch to see if online fame translates into ballroom skill.

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