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The Weeknd and Jenna Ortega reveal new film at Coachella

The Weeknd and Jenna Ortega promoted Hurry Up Tomorrow at Coachella, engaging fans ahead of its May 16 release.

April 20, 2025 at 03:25 AM

The Weeknd, Jenna Ortega Hit Coachella To Promo 'Hurry Up Tomorrow'

The Weeknd and Jenna Ortega showcased their film at Coachella Weekend 2.

The Weeknd and Jenna Ortega promote film at Coachella

The Weeknd and Jenna Ortega showcased their upcoming film Hurry Up Tomorrow at Coachella during Weekend 2. The event featured a ferris wheel and was part of a larger publicity effort promoting the Lionsgate thriller, set to release in theaters on May 16. The festival appearance marked a unique way to engage fans, combining music and film in an intimate setting.

Key Takeaways

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The Weeknd and Jenna Ortega promoted their film at a major music festival

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Hurry Up Tomorrow releases on May 16 and features a unique storyline

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Coachella serves as an innovative marketing platform for new media

"When the sun goes down, the film takes you on a twisty ride."

The Weeknd highlights the unique atmosphere of their film at Coachella.

"Hurry Up Tomorrow is hard to describe; it feels more like an experience."

Jenna Ortega shares her thoughts on the film's unique nature.

This promotional strategy reflects a growing trend where artists blend various entertainment forms to create unique experiences. By merging music and film, The Weeknd taps into the Coachella audience, maximizing visibility for both his album and the movie. Such innovative marketing could change how future films are launched.