The Weeknd's film flops at the box office

The combined star power of The Weeknd and Jenna Ortega wasn't enough to prevent their new film, Hurry Up Tomorrow, from misfiring at the box office.

The Weeknd and Jenna Ortega's film fails to impress at box office

The Weeknd's debut film, Hurry Up Tomorrow, opened poorly at the box office, earning only $3.3 million on over 2,000 screens across North America. The movie faced tough competition, notably from Final Destination Bloodlines, which made $51 million in its opening weekend. Directed by Trey Edward Shults, the film follows a musician experiencing insomnia and is co-written by The Weeknd. Despite the underwhelming performance, its $15 million budget means it won't suffer huge losses, as Live Nation funded the production, positioning Lionsgate primarily as the distributor.

This disappointing performance highlights the challenges of transitioning from music to film. The Weeknd's star power could not drive audience interest, suggesting that audiences separate music from film and seek established actors for cinematic experience. Additionally, it's evident that Lionsgate's distribution strategy needs reevaluation, especially given the tough competition this weekend.

Highlights

This release raises questions about the future of music stars in film.