Sydney Sweeney Hair Change Amid Ad Backlash

Sydney Sweeney unveils strawberry-blonde curls on set of Americana as the public weighs in on a linked American Eagle campaign backlash.

Sydney Sweeney Debuts Strawberry Blonde Curls Amid American Eagle Backlash

Sydney Sweeney posted a set of photos from the set of Americana showing strawberry-blonde curls and fluffy bangs. The look contrasts with her usual long blonde hair. The film centers on Penny Jo Poplin, a shy waitress who teams with a veteran to obtain a rare Native artifact from a ruthless criminal.

The moment comes as Sweeney faces scrutiny over American Eagle's recent ad campaign, which has drawn charges of promoting eugenics and sparked backlash online. AE released a statement defending the jeans-focused campaign and emphasizing that the ads celebrate how everyone wears their jeans, while Sweeney has not publicly commented.

The hair switch is a fashion signal that a star like Sweeney is managing multiple narratives. On screen, she plays a quiet hero; off screen, she is tied to a brand controversy that could affect how audiences connect with her work.

This pairing of image and controversy tests how brands and stars navigate responsibility in a world of rapid social feedback. The article threads style with ethics, leaving readers to balance admiration for craft with scrutiny of sponsorships.

Highlights

Style and scrutiny travel together in the age of influencer branding.