Sydney Sweeney Baskin Robbins Ad Reemerges

A resurfaced Baskin Robbins campaign featuring Sydney Sweeney intersects with backlash over her American Eagle jeans ad.

Sydney Sweeney Baskin Robbins Ad Reemerges Amid American Eagle Backlash

A Baskin Robbins campaign featuring Sydney Sweeney has reappeared online, showing the actor in a pink dress enjoying ice cream and ending with the line Sweet on Sydney Menu. The partnership, announced in June 2025, ties Sweeney to Baskin Robbins’ summer offerings and nods to her previous advertising ties, including the American Eagle jeans campaign that drew criticism. The ad is circulating on X as users revisit the content and the brand’s collaboration in a moment of renewed attention.

The resurgence arrives amid broader political discussion around Sweeney. The White House has publicly criticized woke narratives in defense of the ad, and former President Donald Trump has commented that the campaign is fantastic when informed of Sweeney’s political affiliation. Baskin Robbins frames the partnership as a limited-time menu item tied to Sweeney’s public appeal, while Sweeney has described the brand as a longtime part of her life. The online reaction mixes nostalgia with political commentary, illustrating how celebrity endorsements can become flashpoints in a polarized environment.

This episode shows how celebrity branding now travels through politics as much as through product pages. A past campaign is suddenly central to a current controversy, and social media accelerates every reaction. Brands must navigate not just taste and image but the public’s values and political mood, which can shift in moments. For Sweeney and Baskin Robbins, the challenge is turning high visibility into lasting trust, without alienating audience segments or sponsors who fear unintended political alignment.

The moment also signals a new normal in which endorsements are judged in a public square. Messages must be precise, values-based, and proactive about acknowledging concerns. If the partnership feels authentic and transparent, it can survive a heated debate; if not, it risks becoming a cautionary tale about branding in a fractured era.

Highlights

Brand narratives move fast and stay in the public eye longer than a single campaign cycle.