Trump praises Sydney Sweeney's ad

President Trump expressed admiration for Sydney Sweeney's American Eagle campaign after discovering she votes Republican.

Trump praises Sydney Sweeney's American Eagle ad after learning of her political affiliation

President Trump recently voiced his approval of Sydney Sweeney's American Eagle ad after learning that she is a registered Republican. He stated, "Oh, now I love her ad," highlighting his surprise at her political affiliation. Sweeney's ad, which features the tagline "Sydney Sweeney Has Great Jeans," sparked a mix of social media reactions, with some critics calling it tone-deaf due to its unfortunate linguistic play on "genes" versus "jeans." Despite backlash, Trump’s support for Sweeney signals a shift in the narrative surrounding her campaign, especially as public voter records revealed her enrollment in the Republican Party of Florida. The controversy surrounding the ad adds another layer to the ongoing cultural debates about politics in advertising.

The public's reaction to Sydney Sweeney's ad illustrates the intersection of celebrity, marketing, and political identity. Trump's favorable response may energize his supporters, aligning celebrity endorsements with political interests. However, the ad's controversial elements also risk alienating potential customers. This situation reflects broader trends in consumer behavior, where buyers increasingly weigh personal beliefs against brand associations. As backlash continues, brands like American Eagle must navigate complex social conversations to maintain their relevance and appeal.

Highlights

How Sweeney's ad campaign affects her career remains to be seen.