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Strictly Come Dancing faces backlash over polarising casting
A polarising casting choice ahead of the new series sparks controversy and questions about the BBC's PR strategy.
Exclusive look at how the show's new line-up is sparking criticism and what a PR expert says about the tactics behind it.
Strictly Come Dancing risks backlash with polarising casting tactic
Strictly Come Dancing has announced its latest lineup ahead of the new series, featuring Tom Skinner from The Apprentice. The move drew swift backlash from fans who call the cast underwhelming and point to Skinner's controversial online views. A PR expert, Carla Speight, argues the producers are copying a tactic used by I'm A Celebrity to generate headlines and could gain attention in the short term. Speight warns the approach risks alienating loyal viewers and risks the show's reputation. The piece notes the BBC has faced past scandals and calls for a careful balance between sensationalism and trust.
Key Takeaways
"After all the scandals from the last series of Strictly, I’m surprised we’ve got a new series."
Carla Speight's assessment
"Rage baiting is a simple tactic to guarantee headlines."
PR strategy
"Strictly's loyal LGBTQ+ and female viewers won’t be impressed by this."
Audience reaction
"Only time will tell if this is a good move for the show."
Overall assessment
This casting choice mirrors a broader trend where media brands chase controversy to stay in the headlines. Such a strategy can boost visibility, but it threatens long-term relationship with fans who value consistency and inclusivity. The BBC must decide whether to rebuild trust with stronger, safer casting or risk a louder but shakier reputation. If the show leans into polarising figures, it may win quick clicks but pay in audience loyalty and sponsor confidence.
Highlights
- Rage baiting is a simple tactic to guarantee headlines
- After all the scandals from the last series, I’m surprised we’ve got a new series
- Strictly's loyal LGBTQ+ and female viewers won’t be impressed
- Only time will tell if this is a good move for the show
Public backlash over polarising casting
The decision to hire a polarising figure amid past scandals risks alienating core fans and could affect license fee credibility and long term trust. It highlights a debate about whether the BBC prioritises headlines over responsible brand management.
Time will tell where this gamble lands the show
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