Sony Bravia 10 set for 2026

Sony pitches RGB Mini LED as a game changer for color and brightness, but high price could limit adoption.

Sony Bravia 10 redefines RGB Mini LED and challenges OLEDs in 2026

Sony plans to bring its Bravia 10 to market in 2026, a TV that uses RGB LED backlighting with tri-color red, green and blue diodes built into the backlight. The system relies on MediaTek MT9131 and Sony's XR Backlight Master Drive to control the light and image, with claims of larger color volume and improved color accuracy across SDR and HDR content. At a Tokyo event, Sony demonstrated a prototype aimed at delivering richer colors and better off‑axis viewing than traditional mini‑LEDs and some OLED rivals.

The goal is to offer brighter pictures with more consistent color across the screen, especially in large sizes where off‑axis viewing can degrade image quality. The Bravia 10 enters a market where RGB backlighting is gaining ground, led by Hisense and Samsung, and where price discipline will be a decisive factor. Sony faces the familiar premium tier problem: the tech is advanced, but buyers often pay a premium to get it. Pricing and production costs will shape whether this model reaches a broad audience.

If the Bravia 10 delivers as claimed, it could tilt the balance toward RGB backlighting as a practical OLED alternative for color volume and brightness. The real test will be whether the performance translates into real-world gains that justify the cost for average buyers.

Beyond one model, the move signals a broader push in the industry toward more sophisticated backlighting with the promise of more accurate color at higher brightness. That race could redefine what counts as premium in the TV market and influence how companies price future launches. The risk is that a sky-high price arc could alienate potential buyers even if the picture is superb, turning hype into hesitation.

Highlights

The market will decide if RGB Mini-LED becomes a new standard or a high-end curiosity.