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Brand New Day on set
On set footage from Glasgow previews a major stunt and new suit for Spider-Man Brand New Day.

Sony releases on set footage from Glasgow showing Tom Holland in a fresh suit and a tank scene that hints at a high stakes stunt for Spider-Man Brand New Day.
Brand New Day Footage Signals Major Spider-Man Stunt
Sony has released new on set footage from the Glasgow shoot of Spider-Man Brand New Day. The clip centers on Tom Holland in a new suit, greeting local fans and consulting director Daniel Destin Cretton as a tank-driven set piece unfolds. Fans have already speculated about who owns the tank insignia, while chatter about the potential villains grows louder as Hulk, Scorpion and Punisher are tied to appearances.
Officially, the video marks Peter Parker’s MCU birthday and doubles as a promotional glimpse for a film whose production is now clearly on location. The footage underscores Sony and Marvel’s push to highlight practical effects and real stunts, contrasting with past anxieties about special effects during earlier phases and pandemic-era shoots.
Key Takeaways
"Hulk, Scorpion, and Punisher are all set to appear."
Listed in the production notes about potential characters.
"August 10 marks Peter Parker’s birthday in the MCU."
Tie in to the video release and official MCU calendar.
"Brand New Day is being shot on location with real stunts."
Marketing framing described in the report.
"The behind the scenes video offers a better quality of what those people saw."
Observation about the clip and its impact on perception.
The strategy leans on transparency and tactile production to entice audiences without revealing too much of the plot. By foregrounding on location work and a new suit, the studios are signaling confidence in the film’s craft and a commitment to a tangible blockbuster feel. This approach also invites intense fan involvement as theories coalesce around the insignia on screen. The timing of a 2026 release suggests a longer, steadier build of anticipation, which could pay off if the behind the scenes content translates into strong word of mouth once the trailer arrives. Yet it also raises the stakes for secrecy and budget discipline, as early leaks and checkered effects can erode trust if the final product diverges from the promise of realism.
Highlights
- The stunt is real and the city is the stage
- Let the tank and the crowd tell the story
- Glasgow becomes a proving ground for a bigger Spider-Man
- This is how you market a mystery in the MCU
Public reaction and on location filming raise production risk
The viral behind the scenes footage stokes fan theories and local interest while inviting scrutiny over budgeting and locations. If public reaction turns negative or rumors swirl, it could affect scheduling or local relations.
The footage sets a clear expectation that this Spider-Man will push production craft and audience anticipation hand in hand.
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