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Sony admits PlayStation's live-service strategy is struggling

Sony's CFO acknowledges multiple challenges in PlayStation's live-service plans during a financial call.

August 7, 2025 at 12:28 PM
blur After Concord and a string of delays and cancellations, Sony admits PlayStation's live-service strategy is "not entirely going smoothly"

Sony has admitted PlayStation's live-service strategy is not entirely going smoothly.

Sony acknowledges challenges in PlayStation's live-service strategy

Sony's chief financial officer Lin Tao has revealed that the PlayStation's shift towards a live-service model has encountered significant obstacles. Despite an ambitious plan to release 12 live-service games by 2026, the strategy has faced delays, cancellations, and disappointing launches. High-profile projects like Naughty Dog's multiplayer title and others have been axed. Tao acknowledged concerns from investors during a recent financial results Q&A, confirming that the transformation is not progressing as intended. However, she also highlighted that there has been some positive momentum with existing live-service games contributing to revenue.

Key Takeaways

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Sony's shift to live services is facing major setbacks.
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High-profile cancellations include Naughty Dog's multiplayer title.
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Investors are growing concerned about the future strategy.
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Lin Tao admits objectives are not being met smoothly.
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Bungie's role in Sony's plans is changing significantly.
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Managerial issues at Bungie may affect future releases.

"In terms of the transformation toward live-service games, it's not entirely going smoothly."

Lin Tao acknowledges the challenges PlayStation faces in its live-service strategy.

"We recognize that there are still issues – many issues – so we should learn lessons from mistakes."

Tao emphasizes the need to learn from past failures in the live-service approach.

"At the time of acquisition, we were offering Bungie a very independent environment."

Tao explains the shift in Bungie's autonomy as it integrates more with PlayStation Studios.

"If this launch is cancelled, we need to do a revision of the valuation."

Tao's statement reflects the stakes surrounding Bungie's upcoming releases.

This admission by Sony is a critical reflection on the growing pains of its transition to live services. The initial enthusiasm that led to significant investments seems to be waning as key projects fail to meet expectations. The company’s pivot from established single-player success to live-service models reveals the risks involved in such a radical shift. Managing development deadlines and maintaining quality is becoming a pressing issue, especially as investor confidence teeters. The push to reduce Bungie's independence indicates Sony's stronger control in hopes of steering its live-service agenda successfully, which may alienate some fans if not handled delicately.

Highlights

  • Sony's ambitious live-service goals are facing reality check.
  • The transformation to live services is not going smoothly.
  • Investor confidence in PlayStation's strategy is wavering.
  • Bungie's independence is being redefined under PlayStation.

Sony's live-service strategy faces investor scrutiny

The ongoing issues with PlayStation's live-service strategy could lead to declining investor confidence, especially with several high-profile project cancellations and management adjustments at Bungie. This situation raises concerns about the financial future of these initiatives.

As Sony navigates these challenges, the success of its live-service model remains uncertain.

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