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Sony acknowledges challenges in live service transition

Lin Tao confirms the company will learn from setbacks in its live service gaming strategy.

August 7, 2025 at 09:11 AM
blur Sony CFO says its live service shift is ‘not entirely going smoothly’ but pledges to carry on and learn from mistakes

Lin Tao highlights progress amid setbacks in Sony’s live service strategy.

Sony acknowledges challenges in live service transition

Sony's chief financial officer, Lin Tao, addressed the company's efforts and difficulties in transitioning to live service games during a recent financial report. Despite some setbacks with titles like Concord and Marathon, Tao emphasized the growth that has been made since the introduction of live services a few years ago. She noted that while there has been negative news surrounding certain projects, live services have become a significant source of revenue, contributing around 40% to the first-party software revenue in the last quarter. Tao expressed the need for Sony to learn from its missteps, aiming to ensure future live service offerings are smoother and more efficient.

Key Takeaways

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Sony's CFO acknowledges difficulties in live service strategy.
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Live service games accounted for about 40% of revenue last quarter.
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Recent failures include Concord's shutdown and Marathon's delay.
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Sony aims to improve future live service titles based on feedback.
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Helldivers 2 has been a significant success despite setbacks.
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Long-term growth in live service gaming is still anticipated.

"Last year Concord shut down, and this year Marathon was postponed, so somewhat negative news has been coming out."

Tao reflects on the setbacks in Sony's live service offerings, acknowledging public disappointment.

"In terms of the transformation, it's not entirely going smoothly, but there's definitely been a change."

Tao highlights that while progress has been made in live services, challenges remain.

Sony's commitment to live service games reflects a broader trend in the gaming industry, where recurrent revenue models are becoming vital for sustained profitability. However, the challenges faced this year highlight the high stakes involved in this strategy. As the company grapples with delays and cancellations, it is crucial for Sony to balance innovation with consumer expectations. The journey is one of trial and error, and learning from mistakes will be essential for establishing a reliable portfolio of live service games.

Highlights

  • Sony aims to learn from its live service mistakes.
  • Despite setbacks, live service games are a growing revenue stream.
  • Sony sees progress in live service games over the past five years.
  • Helldivers 2 shines amid live service challenges.

Sony faces risks in live service gaming strategy

Sony's transition to live service games has not been smooth, with cancellations and delays causing concern. The company must navigate significant public and investor scrutiny as it reassesses its approach.

The outcome of Sony's strategy in live services will be closely watched by industry experts and players alike.

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