Samsung previews Watch 9 and Watch 10 strategies

Samsung lays out a long term smartwatch strategy and signals upcoming Galaxy Watch 9 and Watch 10 at a Seoul briefing.

Samsung plans Galaxy Watches years ahead and confirms Watch 9 and Watch 10

Samsung laid out its smartwatch strategy at a Galaxy Watch 8 briefing in Seoul, stressing that its wearables stand apart from rivals by delivering higher performance and richer features rather than chasing battery life alone. The company highlighted its BioActive sensors and health focused capabilities as core differentiators, positioning the Galaxy Watch line as a premium health and technology platform.

Executives confirmed that planning for the next generation is already underway, with discussions about which technologies are closest to commercialization and could appear in future models such as the Galaxy Watch 9 and Galaxy Watch 10. The Antioxidant Index, introduced with Galaxy Watch 8 and One UI 8 Watch, is cited as the product of five years of research, illustrating Samsung’s patient, long term approach to feature development.

Samsung signals a deliberate pivot from rapid, incremental updates to a slower, feature rich cadence that emphasizes health tech and performance. This could help the brand defend a premium position as rivals race on battery life and price. Yet the strategy hinges on delivering meaningful health and software innovations that justify higher costs and longer development cycles. Trust and privacy in health data will matter as these sensors become more central to the user experience.

Highlights

Samsung remains focused on a future where wellness and software define value in wearables.