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Sam Altman positions ChatGPT as more than a Google alternative

OpenAI's CEO discusses possible ads and the evolution of ChatGPT beyond search.

June 25, 2025 at 10:45 AM

Sam Altman says ChatGPT has evolved beyond a mere "Google replacement" - with ads potentially coming to users

OpenAI's CEO discusses the evolution of ChatGPT and the potential for advertising.

Sam Altman sees ChatGPT as a new kind of tool with ads possibly on the horizon

OpenAI's CEO Sam Altman claims that ChatGPT has grown beyond being a replacement for Google. He admitted he no longer relies on Google for searches. In a recent talk, he mentioned that ChatGPT now serves as more than just a chatbot, likening it to a junior employee that manages complex tasks. Although he is skeptical about ads, he has not ruled out their introduction to ChatGPT, noting that adverts must be handled with care.

Key Takeaways

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ChatGPT is evolving beyond a simple search tool.

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OpenAI may introduce ads in the future despite initial reluctance.

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Trust in AI technology remains a critical issue for users.

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Economic pressures are pushing tech companies towards alternative revenue streams.

"For a long time ChatGPT was like a Google replacement… it feels like a more advanced version of search."

This highlights Altman's recognition of ChatGPT's role and evolution in technology.

"I think ads on Instagram, kind of cool. But it would take a lot of care to get right."

Altman acknowledges the complexity of introducing ads while maintaining user trust.

Altman's shift in tone about ChatGPT reflects the growing competition in search technology. With companies like OpenAI facing financial strains, the consideration of ads indicates a possible new direction in funding and user experience. As Altman stated, trust in AI is critical, but introducing ads raises questions about privacy and reliability. This could lead to a significant change in user engagement.