Rumble explores 1.2B Northern Data deal

Rumble weighs a stock deal to buy Northern Data, moving from video sharing into AI infrastructure.

Rumble Expands into AI Infrastructure with 1.2 Billion Northern Data Deal

Rumble is exploring a 1.2 billion dollar bid to acquire Germany's Northern Data AG, a move that would push Rumble beyond video sharing into AI infrastructure. If completed, Rumble would gain Northern Data's Taiga cloud unit and Ardent data centers, along with a large stockpile of Nvidia GPUs. The deal would be structured as a stock exchange, with NDTAF shareholders receiving 2.319 new Rumble Class A shares for each NDTAF share, leaving NDTAF holders with about 33.3% of the merged company. The implied value is roughly 18.3 dollars per share, about 32% below the last Frankfurt close. Northern Data's board is reviewing the offer and open to continuing discussions.

Rumble reported second quarter 2025 revenue of 25.1 million dollars, up 12% from a year earlier, while monthly active users fell 3.8% to 51 million. The company attributes the MAU decline to slower news and political commentary outside the U.S. election cycle. In reaction, Rumble stock rose in pre-market trading while Northern Data shares in Germany declined more than 20%. The deal does not guarantee a closing and would require board approval and regulatory clearance.

Strategically, the move signals a broader trend: platforms seeking AI infrastructure to diversify growth beyond advertising. Taiga and Ardent would give Rumble a data center footprint and a ready pool of GPUs, which could power new monetization avenues. The challenge lies in integrating a hardware-led business with a consumer platform, while the GPU supply cycle and Nvidia's chip pricing add another layer of risk. Valuation will be a sticking point, given the offer values NDTAF below its recent price and creates a sizable minority stake for NDTAF holders. If talks progress, governance, oversight of the GPU assets, and execution milestones will determine whether the deal unlocks meaningful upside or simply adds complexity to Rumble's model.

Highlights

Future talks will reveal whether this pivot can deliver real AI infrastructure scale.