Royal brand backlash grows

The couple faces renewed criticism over branding moves and perceived credibility as critics weigh the value of royal titles against commercial ventures.

Meghan and Harry Face Backlash as Royal Brand Plan Misfires

Meghan and Harry have faced renewed criticism this week over their branding strategy and public image. A royal commentator cited two versions of Meghan, one in America and one in Britain, with the latter reportedly less favorable among the British public. The couple’s social media activity, including Meghan’s birthday post on August 5, has been followed by scrutiny of their brand As Ever and its public reception. Critics argue that while the pair promote products such as jams and wine, the effort risks eroding credibility by mixing royal identity with commercial ventures.

The episode highlights the challenge for modern royals who seek to engage audiences while meeting public expectations of duty and propriety. In a media landscape that rewards personal storytelling, the line between royal life and business can blur quickly, inviting close examination of motive, consistency, and long term impact on the brand.

The backlash exposes a fundamental tension in royal branding. When personal branding collides with public duty, perception can shift from admiration to skepticism almost overnight. Meghan and Harry must navigate a market that values authenticity but remains wary of monetized royalty.
For the couple, the real risk lies in credibility. If public sentiment dampens enthusiasm for their products or online presence, sponsors and partners may reconsider associations, slowing or reconfiguring future ventures. The broader lesson is clear: in an era of relentless online scrutiny, royal branding requires more than visibility; it demands perceived integrity.

Highlights

The next chapter will test how far royal branding can ride public interest without eroding trust.