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Record low: Americans drink less than ever

Gallup data show 54% of Americans drink alcohol, the lowest on record and linked to rising health concerns.

August 14, 2025 at 03:10 AM
blur Americans alcohol consumption reaches record low, Gallup says : NPR

Gallup finds fewer Americans say they drink, signaling a shift tied to rising worry about alcohol health risks.

U S alcohol use hits a record low amid health concerns

Gallup reports that 54% of Americans say they drink alcohol this year, the lowest since Gallup began tracking in 1939 and one point below the previous record low in 1958. The drop comes as more people describe moderate drinking as potentially unhealthy, a shift that aligns with broader public health messaging. The gender gap remains, with women showing a larger decline and men still more likely to drink. Younger adults are the driest group, with only half of those aged 18 to 34 reporting they drink, compared with 56% of those 35 and older. Beer and wine preferences also diverge by gender, reflecting different social cues around drinking.

Key Takeaways

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54% of Americans report drinking, a new record low
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Younger adults show the steepest decline in drinking
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Women drop more sharply than men since last year
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Wine remains more popular with women, beer with men
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Moderation as a concept faces scrutiny from health science
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Marijuana use appears stable, not a clear substitute for alcohol

"Alcohol can be perceived as something that's more of a luxury and not a necessity."

McMullin on social perceptions of alcohol

"They grew up with that safe-level messaging, whereas a lot of us did not."

Dermody on generational differences in health messaging

"One kind of knows what a standard drink is."

D'Onofrio on clarity around drinking guidelines

"It's going to be all these perceptions of norms, and also who they're surrounded by."

McMullin on social influences and norms

The poll suggests a subtle cultural shift rather than a single trend. Health information is increasingly shaping daily choices, from meals to nights out, and this visibility could outlast any one survey. Experts caution that linking rising health awareness to a lasting decline requires more data, but the direction is clear: perceptions about risk are changing how people decide what to drink.

Highlights

  • Health messages win over happy hour
  • Mocktails rise as social norms shift away from drinking
  • Drinking less is becoming the new norm for younger generations
  • Public health talk changes the pace of party habits

Public health messaging risk and potential backlash

The decline in drinking tracks with intensified health warnings about alcohol. Changes differ by age and gender, which could lead to mixed reactions or misinterpretation of the data. Stakeholders should watch for public pushback if messaging is seen as prescriptive or punitive.

Public health messaging may continue to nudge habits even as new data emerge.

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