Alcohol use falls to record low

A new Gallup poll shows fewer Americans drink alcohol and more believe moderate drinking poses health risks.

Alcohol use falls to record low as health concerns rise

A July Gallup poll finds that 54% of U.S. adults report drinking alcohol, the lowest share in Gallup’s nearly 90 year trend. The survey also shows that 53% now say moderate drinking is bad for health, up from 28% in 2015, with younger adults driving much of the shift. Among those who do drink, frequency has fallen and many say their last drink was more than a week ago. The findings come as the federal government prepares updated dietary guidelines that include alcohol and health experts emphasize cancer risks connected to consumption. The poll notes that marijuana legalization does not appear to be driving the decline in drinking.

The numbers reflect a shift in how people assess risk. Health messaging is moving from a simple wellness cue to warnings about potential harms, especially for the generation coming of age in the digital era. If the trend continues, it could reshape how products are marketed and how policy makers approach labeling.

Policy conversations will intensify around how to balance public health goals with personal choice. The article points to upcoming guidelines under health officials, including a new focus on alcohol and cancer risk, which may trigger political and budget considerations for agencies and industry alike.

Highlights

Public health messaging and policy will continue to shape drinking norms beyond today’s headlines.