Pumpkin Spice Latte returns to Starbucks

Starbucks is set to bring back its famous Pumpkin Spice Latte in U.S. and Canada stores starting August 26.

Starbucks reintroduces Pumpkin Spice Latte on August 26

Starbucks announced that its highly popular Pumpkin Spice Latte will return to the menus in the U.S. and Canada on August 26. Known for its autumn flavor, this drink has attracted a massive following since its launch in 2003, with hundreds of millions sold over the years. Competitors like Dunkin' and McDonald's have also introduced their own pumpkin-flavored drinks, with Dunkin' launching its offerings earlier this year on August 20. The Pumpkin Spice Latte's growth over the years is evident as it has expanded from a test with 100 stores to being available in 79 markets globally in 2024. Recent data shows that mentions of pumpkin spice on menus in the U.S. have increased by 33.8% over the last decade, indicating a sustained popularity in seasonal flavors.

The return of the Pumpkin Spice Latte represents more than just a seasonal beverage; it reflects changing consumer preferences that favor flavors reminiscent of autumn. As Starbucks competes with other brands, the early launch of Dunkin's pumpkin items indicates a strategic move to capture market share before Starbucks makes its offering. This competition not only fuels sales but also engages consumers in the seasonal excitement of fall. The impressive increase in foot traffic at Starbucks during the initial sale period suggests that customers are eager for the comfort and nostalgia associated with beloved seasonal flavors.

Highlights

As seasonal flavors continue to trend, Starbucks aims to keep its Pumpkin Spice Latte leading the charge.