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AT&T CEO Stresses Need for Cultural Change

John Stankey's memo to managers pushes for accountability and performance over loyalty.

August 2, 2025 at 10:21 PM
blur 5 Things AT&T's Blunt Memo Says About Future of Corporate America

AT&T CEO John Stankey issued a direct memo calling for changes in corporate culture and employee expectations.

AT&T CEO John Stankey Highlights Shift in Corporate Culture

In a significant memo to managers, AT&T CEO John Stankey outlined the company's evolving approach to corporate culture. In the 2,500-word document, he emphasized the need for employees to adjust their behaviors to align with the company's new priorities. This message comes after AT&T's strict return-to-office mandate and reflects a broader trend among CEOs to communicate candidly about workplace expectations. Stankey stated that performance will be the primary metric for longevity in the company, moving away from traditional values of loyalty and tenure. He indicated that data-driven evaluations will guide management decisions, pushing for accountability among employees. There is a growing belief among leaders that collaboration in person improves team effectiveness, marking a shift in how companies view office presence.

Key Takeaways

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Stankey emphasizes a direct approach to change and accountability.
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Performance will replace tenure as a key metric for employees.
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Data analysis will guide management decisions on employee performance.
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The corporate culture is moving towards a competitive market-oriented approach.
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Collaboration in person is viewed as essential for success in complex projects.
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AT&T faces practical challenges with its return-to-office mandate.

"Commit to adjusting your own behaviors."

Stankey's call for personal accountability reflects corporate expectations.

"This shift can be characterized as moving away from an orientation on hierarchy and familial cultural norms."

Stankey addresses the move towards a more performance-based culture.

"If you dislike change, you're going to dislike irrelevance even more."

Stankey uses this quote to stress the inevitability of change in corporate life.

Stankey's memo reveals a larger trend where CEOs are more open about the expectations of their workforce. The corporate narrative is shifting from one centered on loyalty and tenure to a focus on performance and efficiency. Stankey's remarks echo similar sentiments expressed by other leaders, like Amazon's Andy Jassy and Starbucks' Brian Niccol, who advocate for a return to the office to boost collaboration. This shift raises questions about employee morale and the balance between accountability and support in the workplace. As companies like AT&T adapt, workers must navigate an environment where performance metrics may overshadow long-standing cultural values.

Highlights

  • Direct communication is essential for cultural change.
  • Performance metrics are the future in corporate America.
  • Innovation at AT&T means embracing accountability.
  • In-person collaboration drives better business outcomes.

Corporate Change Risks

Stankey's memo signals a shift in corporate culture that may lead to backlash among employees unprepared for increased accountability and data-driven evaluations. This could affect morale and retention rates as the focus shifts away from long-standing values.

As AT&T embraces this cultural shift, the challenge will be balancing performance with employee satisfaction.

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