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Prize boosts charity funds and profile
A mother of two wins a £4m Cheshire home through a £25 Omaze draw, raising questions about transparency and impact while delivering a life-changing prize.

A mother of two wins a £4m four-bedroom home in Alderley Edge through Omaze Million Pound House Draw after buying a £25 ticket.
Mother wins £4 million Cheshire home with 25 Omaze ticket
Emily Ward, 48, from Devon, has won a four bedroom home in Alderley Edge, Cheshire, valued at about £4 million, through the Omaze Million Pound House Draw after buying a £25 ticket. The prize is mortgage free, with all legal fees covered and an extra £250,000 in cash to help her move in. The property spans more than 6,300 square feet across three floors and features a double height living room, floor to ceiling glazing, a wraparound south facing terrace, an indoor pool, a gym, a sauna, a walk in wine store and a standalone home office. The area is known for celebrity residents and Premier League players, earning it the nickname Beverly Hills of the North.
Omaze says the campaign has raised £3.7 million for Anthony Nolan and has helped the charity reach more than £100 million in UK donations since its launch five years ago. Emily and her husband Richard, 60, learned of the win while they were out buying tent pegs for a campervan, and neighbours alerted them. The couple have a large family and are deciding whether to live in the house long term or rent it out later.
The win comes with the option to stay mortgage free, with legal fees covered and £250,000 in cash to help settle in, and the couple are excited by the opportunities this prize creates for their family.
Key Takeaways
"Winning this house changes everything for our family"
Emily Ward on the personal impact of the prize
"This campaign is a particularly proud moment for us"
James Oakes on Omaze campaign success
"The house has got everything you could ever possibly want"
Emily Ward describing the property
"Money can't buy time, but winning a house changes how we live"
Emily Ward on life after the win
This prize illustrates how high value lotteries have become a tool for fundraising while promising aspirational gains to ordinary readers. The focus on a luxury home taps into a cultural fascination with celebrity neighborhoods and the dream of a better life through a single ticket. At the same time, the arrangement raises practical questions about how such prizes are financed, how winners are selected and how transparent the process remains for the public. The win also highlights privacy concerns for new homeowners in coveted areas, and it invites scrutiny of the long term charity impact versus the personal windfall for the winner.
In communities tied to wealth and notoriety, sudden prizes can shift local dynamics and expectations. The Omaze model hinges on continued public engagement and donations, while winners like Emily Ward add a human face to those campaigns. The broader takeaway is a debate about what level of generosity is paired with predictable risk for participants and communities alike.
Highlights
- Winning this house changes everything for our family
- This campaign is a particularly proud moment for us
- The house has got everything you could ever possibly want
- Money can't buy time but winning a house changes how we live
Public reaction and fundraising transparency risks
High value prize draws can attract public scrutiny over how funds are used and how winners are chosen. Critics may question transparency, fairness, and privacy, even as campaigns highlight charitable impact. The mix of a luxury prize and fundraising raises expectations about accountability and long-term benefits to donors and beneficiaries.
Winners like Emily Ward remind readers that chance can redraw a family’s horizon, while the charity model behind the prize invites ongoing questions about transparency and impact.
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