Tottenham prepares for life without Son Heung-min

The departure of Son Heung-min marks a pivotal moment for Tottenham and Asian football.

Tottenham faces challenge to sustain Son's impactful legacy

Tottenham Hotspur is at a crossroads as Son Heung-min departs after a decade of influence. Son, who transformed perceptions of Asian players in football, leaves behind a significant legacy. His emotional farewell at a Seoul press conference highlighted his contributions to the club and Asian football. Having become the first Asian player to truly shine in the Premier League, Son not only fueled Spurs' popularity in Asia but also raised the profiles of countless aspiring players. Despite his struggles last season, the team celebrated a Europa League victory, cementing Son's status as a club legend. With reports suggesting a potential exit looming, Spurs now must navigate this transition carefully and think critically about sustaining their growth within the Asian market.

Son's departure is more than just a change in personnel; it signifies a need for Tottenham to rethink their engagement strategy in Asia. His unique role as a bridge between cultures amplified the club's visibility, creating millions of fans across the continent. The challenge now lies in maintaining that momentum and finding new stars who can hold the same appeal. The club's ability to adapt will be crucial in the coming seasons, as they look to avoid losing ground in this vital market after Son's exit.

Highlights

As Tottenham navigates life without Son, the spotlight now turns to what comes next for the club.