Pixel 9a price reduced to 399

Pixel 9a hits a new low price ahead of the Pixel 10 launch.

Pixel 9a price falls to 399 ahead of Pixel 10 launch

The Pixel 9a is now priced at 399 at the Google Store and major retailers, a 20 percent cut from its usual 499 price. The reduction comes ahead of Google's Made by Google event on August 20, where the Pixel 10 is expected to be unveiled.

Retailers such as Amazon and Best Buy are matching the discount, making the 9a the lowest price seen to date. The move appears designed to clear stock before the Pixel 10 arrives.

Discounting older models before a new launch is common in tech. It shifts attention from new features to value and can widen who buys budget phones.

But price cuts can also squeeze margins and complicate forecasting for retailers and Google. The policy may boost initial sales while risking lower revenue if the Pixel 10 attracts most buyers.

Highlights

Prices move fast in tech and this price move signals the direction for the Pixel line