Perrier faces scrutiny over filtration practices

Claims that natural mineral water brands are filtering their water have shocked the country.

Perrier faces scrutiny over water purification practices

A year ago, an investigation by Le Monde and Radio France uncovered troubling practices in the French bottled water industry. The report revealed that at least one-third of mineral water sold in France had been illegally treated, using techniques like ultra-violet light and carbon filtration. While this treated water was safe, the real issue lies in the European Union's definition of natural mineral water, which must be unaltered. With brands like Perrier relying heavily on their image of purity, the potential for consumer backlash looms large. Further complicating the situation are allegations that government officials concealed contamination reports while supporting the industry’s practices. In response to the controversy, the French government has sought the European Commission's guidance on acceptable levels of water filtration.

The revelations have sent shockwaves through the bottled water industry, a sector that heavily markets its products based on purity and health benefits. The collusion allegations between industry and government suggest a deeper problem within French regulatory practices. If the government admits that certain filtration processes can be deemed acceptable, it risks devaluing the entire market for mineral water—shaking consumers' trust and affecting sales. This scandal highlights the tension between regulatory standards and corporate interests, putting pressure on both the bottled water industry and public officials to justify their actions.

Highlights

The outcome of this scandal may reshape the future of bottled water in France.