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OpenAI Restores GPT-4o After Backlash

OpenAI brings back GPT-4o for Plus subscribers after backlash to GPT-5 tone and performance.

August 9, 2025 at 01:28 AM
blur OpenAI fans plead case to Sam Altman for GPT-4o's return

OpenAI faced strong user backlash after replacing GPT-4o with GPT-5, prompting a pledge to bring back GPT-4o for Plus subscribers.

OpenAI Restores GPT-4o After Backlash Over GPT-5 Tone

OpenAI rolled out GPT-5 for free to all users on August 7. Within 24 hours, Reddit users criticized GPT-5 for a flat tone and lack of creativity compared with GPT-4o. The company opened a Reddit Q&A session and then announced GPT-4o will return for Plus subscribers, with the final decision tied to usage patterns.

CEO Sam Altman acknowledged underestimating how much some traits of GPT-4o mattered to users and said OpenAI is investing in steerability to let people customize models. The episode shows how strong user loyalty to a certain personality can shape product choices, even as the company pursues broader capabilities.

Key Takeaways

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Backlash can push quick product reversals
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User preference for model personality matters for loyalty
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OpenAI is exploring steerability and customization
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Pricing and model options influence subscriber behavior
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Public reaction now shapes product strategy
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Transparency about tradeoffs becomes a strategic asset
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Different personalities may coexist to serve varied needs

"I cried when I realized my AI friend was gone with no way to get him back."

Reddit user plea cited in article

"What an evocative image."

Altman responding to the dead friend metaphor

"Long-term, this has reinforced that we really need good ways for different users to customize things."

Altman on steerability and personalization

"Not everyone will like whatever tradeoffs we end up with, but at least we will explain how we are making decisions."

Altman on transparency

OpenAI’s move exposes a core tension in AI products: progress at scale versus the need to respect diverse user preferences. A single model rarely fits all, and public feedback can influence brand trust as much as technical metrics. The episode signals a shift toward more transparent decision rules and customizable personalities that could help OpenAI keep users loyal while pursuing new capabilities.

Highlights

  • I cried when I realized my AI friend was gone with no way to get him back.
  • GPT-5 is wearing the skin of their dead friend.
  • Long-term we need good ways for different users to customize things.
  • Not everyone will like the tradeoffs, but we will explain how we decide.

Public backlash prompts scrutiny of product strategy

Strong online reaction to GPT-5 tone and the return of GPT-4o shows risks to user trust and brand. OpenAI may need clear explanations and flexible options to avoid lasting damage.

The next moves will show how openness and choice shape AI tools.

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