OnlyFans launches new reality show featuring Kyrgios

OnlyFans expands its brand with a new reality series on its streaming platform OFTV.

OnlyFans introduces reality show hosted by Kyrgios

OnlyFans, often linked with adult content, is diversifying with the launch of OFTV, a streaming service offering family-friendly content. The platform will feature the original series Smash City, hosted by Australian tennis player Nick Kyrgios, reality star Sophie Stonehouse, and influencer Rachel Starr. Set to premiere on June 13, the show will include a competition in pickleball, a sport that combines elements of tennis, ping pong, and badminton. Kyrgios, known for his vibrant personality, expressed excitement about the project, while OnlyFans CEO Keily Blair noted the engaging interaction between Kyrgios and his fans.

This move signals a strategic shift for OnlyFans as it seeks to broaden its audience and distance itself from its adult content roots. By introducing OFTV and shows like Smash City, the platform aims to cultivate a more inclusive image and attract diverse viewers. The hosting of a prominent athlete like Kyrgios could enhance its appeal, particularly among sports fans. However, the transition from an adult-themed platform to mainstream entertainment may face skepticism from both users and industry experts.

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The success of this venture may determine the future direction of OnlyFans and its audience engagement.