Onde di terra achieves remarkable box office success

A documentary by Andrea Icardi sheds light on the tradition of arranged marriages in the Langhe region.

The surprising rise of Onde di terra and its cultural impact

Onde di terra, directed by Andrea Icardi, explores the historical role of bacialés in the Langhe region, who facilitated arranged marriages. The documentary has gained significant attention, achieving a remarkable ranking among the most viewed films in Italy. The film tells the story of Fulvia, a young woman from Brancaleone Calabro, who marries a farmer she has never met, guided by the bacialé, Remo. With no distributor, the film has thrived in local cinemas, showing the enduring relevance of its themes, connecting past traditions to modern audiences. It will be shown at the Cinema Massimo in Turin, sold out almost immediately. Icardi emphasizes how deeply the film resonates with viewers, many of whom share personal stories about their own connections to the bacialé tradition.

The success of Onde di terra signals a revival of interest in regional stories that resonate with broader themes. Audiences are drawn to narratives that reflect their own histories and experiences. The film's impact indicates a collective longing for connection, heritage, and storytelling that transcends generations. It also raises questions about the influence of cultural memory in a rapidly modernizing society. As Italy grapples with its identity, films like this serve as mirrors, reflecting not only local customs but also shared human experiences.

Highlights

Onde di terra exemplifies the power of storytelling in reconnecting with cultural roots.