F1 earns $144 million opening weekend

Brad Pitt's racing drama 'F1' topped box office charts with a strong international debut.

F1 Achieves $144 Million in Opening Weekend

Brad Pitt’s racing drama 'F1' recorded a remarkable $144 million globally in its first weekend, with $88.4 million from international markets. Directed by Joseph Kosinski and produced by Apple, the film follows a retired driver who returns to Formula One to coach a rookie. It opened strongly across the globe, particularly in the UK, China, and Mexico. Despite its successful launch, 'F1' needs to significantly increase its ticket sales to cover its hefty $250 million production and marketing costs. This marks a significant moment for Apple, signaling its first major success in the box office arena.

The debut of 'F1' showcases a notable shift for Apple in its pursuit of box office success. While previous films like 'Killers of the Flower Moon' struggled, 'F1' demonstrates the potential for high-octane dramas to attract a wide audience. Positive reviews and the film's unique storytelling are likely to drive its momentum in theaters and future streaming on Apple TV+. This moment not only highlights the rising competition among tech companies entering the film industry, but it also emphasizes the importance of captivating content in achieving commercial success.

Highlights

The rise of tech companies in film production may reshape the industry landscape.