T4K3.news

Nintendo unveils Lego Game Boy trailer inspired by the 80s

Excitement builds for the Lego Game Boy model set for release on October 1, pre-orders now available.

July 24, 2025 at 09:15 AM

Nintendo taps into nostalgia with 1980s inspired Lego Game Boy trailer

Nintendo has released an 80s inspired trailer for its Lego Game Boy model.

Nintendo celebrates the 80s with Lego Game Boy trailer

Nintendo has ignited nostalgia with a new trailer for its upcoming Lego Game Boy model, echoing the style of its 1989 'Robot' commercial for the original Game Boy. The trailer features a similar setup, complete with a sci-fi robot and a child playing the gaming device on an imaginative dusty planet. This new Lego model, designed to closely resemble the classic handheld console, includes interactive features such as a D-pad and buttons, alongside buildable cartridges for Super Mario Land and The Legend of Zelda: Link's Awakening. The anticipation builds as fans can pre-order the model for £54.99 with shipping starting on October 1.

Key Takeaways

✔️

Nintendo unveils Lego Game Boy trailer inspired by 1980s nostalgia

✔️

New model features interactive components like a D-pad and buttons

✔️

Trailer mirrors the original 1989 Game Boy commercial style

✔️

Includes buildable cartridges for two classic Nintendo games

✔️

Pre-orders available at £54.99, shipping starts on October 1

✔️

This collaboration taps into the growing trend of retro-inspired products.

"They said, it wasn't possible, but now, you can have all the power of the brick in your hand."

This quote from the trailer highlights the advancement of Lego in interactive design.

"Relive the thrill you felt when you first played on the Game Boy."

This promotional message captures the emotional connection to the classic gaming experience.

This homage not only taps into the 80s gaming culture but also reflects a broader trend where nostalgia plays a significant role in marketing. By resurrecting the imagery of its past, Nintendo creates a sense of connection with both older and younger audiences. This strategy underscores how timeless brands can leverage historical elements to reinvigorate interest. The collaboration with Lego further enhances this appeal, combining two beloved brands that resonate deeply with various generations.