Lego unveils new sets at San Diego Comic-Con

Lego showcases a new Game Boy model alongside other exciting sets.

Lego reveals exciting new sets at San Diego Comic-Con

Lego kicked off the San Diego Comic-Con 2025 by unveiling new sets, with the Game Boy set taking the spotlight. The Game Boy, a replica of the classic handheld console, features 421 pieces, clickable buttons, and moving dials. It also includes buildable game cartridges for Super Mario Land and The Legend of Zelda: Link’s Awakening. Alongside this, Lego introduced six new sets based on the upcoming movie Wicked: For Good and a new Arkham Asylum set within its DC Superheroes line. The Game Boy is available for pre-order at $60 for an October release, while the Wicked sets launch September 1 and the Arkham Asylum set for $300 will start shipping on September 9.

These new Lego sets draw on nostalgia, tapping into beloved franchises that resonate with fans across generations. The Game Boy model appeals to adults who grew up with the handheld, while the Wicked and Arkham sets engage both children and adult fans of the respective stories. However, with skyrocketing prices for branded sets, Lego may face backlash regarding value perceptions among consumers. As collector interest escalates, the company must balance nostalgia with affordability, ensuring that fans from all backgrounds can participate in this playful expansion.

Highlights

Lego continues to blend nostalgia with modern play, appealing to a wide audience.