Nintendo announces new app and My Mario products

My Mario is set to excite young fans with fresh products and interactive experiences from Nintendo.

Nintendo launches My Mario series with new app and merchandise

Nintendo has announced the upcoming launch of its "My Mario" series, designed for young children. Starting on August 26, 2025, products will debut at locations in Tokyo, Osaka, and Kyoto, with more merchandise rolling out globally in 2026. This initiative includes a new app for Nintendo Switch and iOS, allowing players to interact with Mario by pulling and spinning his face on the screen. Features will unlock playful reactions based on user inputs, aimed at fostering shared enjoyment between parents and children. In addition, Nintendo will release a series of one-minute stop motion videos portraying various character expressions. Initial product offerings include a Wood Block Set and a Hello Mario board book, with bright prospects for apparel and plush toys in the pipeline.

This new initiative reflects Nintendo's commitment to engaging young audiences while reinforcing family play. The combination of interactive technology and physical merchandise positions the My Mario series to capture the interest of both children and parents. By creating a platform for shared experiences, Nintendo not only expands its brand but also strengthens emotional ties within families. However, as the app seeks to offer educational fun amid rising competition in the children's entertainment space, it remains to be seen how it will perform against other interactive offerings on the market.

Highlights

The launch of My Mario represents a strategic move to engage young audiences in an evolving digital landscape.