Nintendo announces new Super Mario wood block sets

Nintendo introduces a new line of Mario-themed wooden toys that double as amiibo figures.

Nintendo reveals Super Mario wood block sets for amiibo collection

Earlier today, Nintendo announced a new range of Mario-themed wood block sets that will serve as both toys and amiibo figures. Targeted at parents and children, the sets feature characters like Mario, Luigi, and Peach, along with iconic items from the Mushroom Kingdom. The Mario block measures 8cm and is designed for young children to hold and play with easily. Pricing is set at 2,980 yen for a three-piece set and 19,980 yen for a 30-piece set, both set for release in Japan on August 26, 2025. An additional Super Mario-themed app called 'Hello, Mario!' is also launching this month.

This new product line reflects Nintendo's ongoing strategy to blend play with collectible elements, reinforcing the amiibo phenomenon. By creating wooden toys that appeal to both children and collectors, Nintendo taps into nostalgic sentiments from the franchise, potentially attracting adult fans. The move to launch in Japan first indicates a strong focus on local markets before broadening availability in 2026. With a playful design, these products might also strengthen engagement on various platforms, enriching the gaming experience for users of all ages.

Highlights

This innovative approach might change how fans interact with their favorite characters.